Last night, my fiance and I hung out with a friend who wants to better promote his DJ business. Toward the end of the night, he said to me, “Hey. You’re an editor, so you read all day, right? How about you read my marketing promo and make it sound better.”
He was half joking, but I seriously accepted. I’ll do anything I can to help my friends, and I’ll take any chance I can get to make words on a page sound better. So he turned on his computer, and I got started.
That brings me to today’s post. It’s a tip on how to write better, whether it’s marketing materials, blog posts, emails or your resume.
Use fewer words and more visuals.
Are you surprised? Aren’t editors supposed to love words? And if so, I should want more of them, right? Wrong. You can’t hide the good words in a page of unnecessary ones and expect your audience to find them.
Let’s face it; we’re barraged with more information than we can process. People need visuals, or they’ll get bogged down, give up and move on to the next thing.
Back to my friend’s marketing materials. I removed more than half the text and replaced some of his words with stronger, more descriptive ones, refocused what was left so it flowed better and suggested he get more photos.
So if you’re struggling with your writing, don’t just keep writing. Take a look at what you what you already have, and improve it by cutting out the excess.
Tomorrow’s post will be a tip on how to ruthlessly cut words like an editor.